Viva shares insights on their new brand

In this Noticias Airbus edition we sat down with VIVA to learn more about their renewed brand and growth plans.

What does this renewed brand represent for the company?

We are launching our renewed brand as we celebrate our ninth anniversary and expand internationally, while honoring our commitment to give travelers more flying options to more destinations without having to pay more. Nine years ago, we were the first airline to disrupt the traditional aviation model in Colombia and bring the Low Cost business model to the region. Today, we have evolved from being the brand that gave people the opportunity to fly, to an airline that changes the way we travel. With a new name, just Viva, a new image, and a new symbol – a boomerang – we aim to connect thousands of travelers with a network of new destinations and spread optimism and joy to everyone that crosses paths with Viva and our yellow Airbus A320.

Why did you choose these corporate colors?

Yellow is a cheerful color that has always represented our vibrant spirit. Our new image uses yellow as our predominant color, preserving our enthusiastic essence and our heart. Blue remains in our palette, but is now a much warmer shade to represent our friendly and passionate nature that makes travelling accessible to all Latin Americans under the best ‘Viva Mood,’ led by the best talents and professionals in their field, focused on creating a unique client experience on board. With the launch of our new brand, we are receiving our new A320neo fleet, becoming entirely yellow and eco-efficient.

What are Viva’s future plans?

We are focused on our growth plans both across both domestic and international markets, maintaining our firm commitment towards promoting air inclusion in the region. In the coming weeks we will add four new international routes: Bogotá - Ciudad de México, Medellín - Cancún, Medellín - Orlando and Medellín - Ciudad de México, and we expect 180,000 passengers will fly these routes in the first year of operations. Additionally, we plan to open 15 new international destinations to our network over the next three years, which will allow travelers to explore new destinations across North America, South America and the Caribbean. Our ongoing commitment to invigorating the airline industry is stronger than ever.